Here we describe a selection of our projects. Due to our strict attitude towards confidentiality agreements, we limit ourselves to the outline of the task at hand and the basics of how MindChainge is dealing with the project. 

Measuring Global Brand Equity (Food Brand)

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Creating a New Product Portfolio (Household Goods)

Household goods - particularly cookware - are one of the most exciting product categories we have worked for. The category is a kind of "personal enabler" for consumers who want produce highly satisfying results e.g. in household cleaning, cooking, storing things etc. And everyone is looking for the best possible help for the big and the little things that tend to get in the way.

MindChainge has gone through a series of studies and workshops with a world leader in household goods to completely revamp their product portfolio. The mindset behind portfolio decisions was challenged and largely altered to more properly reflect the bare necessities of consumers in challenging problem settings. Co-creation paradigms helped to optimize the proposals generated by MindChainge's "Guided Creativity" paradigm. 

Developing An Emotional Positioning (Food Brand)

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Creating a New Seasonal Product Portfolio (Luxury Food Brand)

Seasonal offers have gained more and more importance and today form a major part of almost any product portfolio. The critical issue is not only to find product innovations that are both relevant and new and fit to the brand at hand. The product/ brand combination must also tie into the seasonal concept and deliver consistently against it.

Mindchainge was entrusted to do this for a major German luxury food brand.  

Corporate Brand Image (Global Insurance Company)

What has been digested by most fmcg companies, now is at stake in the services industries. How can I create a global brand that is emotionale and which is consistently orchestrated? And is this all based on the latest findings of Neuromarketing - or are we doing this based on assumptions and gut feeling? Is this just the opinion of a few borard members or is the whole leaders team involved in the set-up and thus consequently behind it?

MindChainge has gone through this process with a big insurance multinational and still keeps tweaking their global corporate brand in order to align it properly and turn it into a major asset - influencing the minds of insurance brokers and public opinion. The consequences are mindblowing ........

Entering a New Product Category (Luxury Food Brand)

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Generating New Product Offers (Food Brand)

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Generating New Product Offers (Food Brand)

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Generating New Product Offers (Food Brand)

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Generating New Product Offers (Food Brand)

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