What We Think

Innovation is a complex, yet manageable value chain

Companies perform better than they think – provided they constantly follow a clear-cut action path which is largely consumer-centric

Deeply rooted in consumer (neuro-)psychology, and empirical findings about what consumers desire, how they perceive the offers of the consumer world, what drives their perception of product performance, and how they make choices in a growingly complex world

We share this knowledge generously with our clients – helping them to cope with the growing complexity in the information djungle

And helping them to make use of these facts to shape and steer their business

We do not look at our business partners as a uniform mass of passive recipients of our “wisdom” – we appreciate each one of them as a specific set of opportunities and issues. Actually we believe that each company has the capability to solve its own problems in its own way – but sometimes there is a bit of change of perspective required to “see the light”.

Switching on a torch in a darkened room – pointing only in the one direction (that you know) will not show you the possibilities of the full room, a change in direction of the torchlight, however, will reveal new routes how to get an issue solved.